Professional women, ages 35-65 who identify as optimizers, or those who are intentional about their time, networks, and wellness to build a rich and fulfilling life. There are >3B worldwide and >60M American women who have >70% of the purchasing power in healthcare— a $4T industry— for themselves and their communities.
Funding Stage: Pre-seed
Capital Seeking: $550K
Monthly ($16.99) and yearly ($169.90) subscription plans with additional in-app upsell options. We anticipate 17% price increase over 3 years given early adopter price validation and iteration feature expansions.
We aim to acquire 4% of the US market within 5 years and 4% of the global market within 8 years for revenue of >$40M and >$2B respectively– and making us a household wellness brand name.
Technology, specifically AI and deep-ML, have become widely available and accessible. Combined with the increased cultural awareness and understanding of mental health, the need and feasibility for hyper-personalized, quality mental healthcare only becomes more and more underscored year after year. Consumer needs and market gaps have converged to create a prime setting where effective, evidence-based, at-scale, affordable personalized mental health can become a reality. Trends show current health solutions are not enough and consumers are searching for personalized, holistic, and responsive solutions.
